Senior Copywriter - Plymouth Meeting, PA

Reference: JOB8
Location: Philadelphia Suburbs, Pennsylvania, United States

Most advertising and marketing is disruptive and annoying. Which is why most people tune it out.

For marketing to be effective, it must grab attention. And not in a gimmicky way, cause that will just wind up falling apart. It must grab attention in a compelling, relevant, meaningful way. It must make its audience go, “Ahhh!” In short, the copy can’t just be good; it must CHANGE THE CONVERSATION.

We're looking for a Senior Copywriter who can bring exactly that to the table. If that sounds like you, and you’re interested in potentially working here, please contact us.

Responsibilities:

  • Partner with Creative Director to develop and execute never-before-seen ideas that will turn heads and keep audiences listening 
  • Write authentic, efficient, compelling, cliché-free copy across a wide range of media, including but not limited to: Websites, microsites, banner ads, mobile, print ads, billboards, direct response (mail, email)

Qualifications:

  • BA in English (or equivalent)
  • 5+ years experience at a creative agency (digital expertise preferred)
  • A rich portfolio of original and inspiring work
  • The ability to juggle deadlines and exhibit grace under pressure
  • The ability to adapt your tone to connect with different audiences
  • The ability to EMPATHIZE with the person who will be receiving your message — whether he/she be a client, prospect or customer
  • The ability to properly debate the question: Beatles or Stones?
  • The ability to properly debate the question: Scorsese or Coppola?
  • An understanding that, while awards are nice, the purpose of our work is to achieve the financial and brand goals of our clients
  • An understanding of The Big Picture
  • An understanding of what Leo Burnett meant when he said: “Curiosity about life in all of its aspects is still the secret of great creative people.”