SEO Specialist - Collegeville, PA

Reference: JOB465
Location: Collegeville, PA, United States
Employer: Interactive Recruiting Consultants
Contact: adam heagy

SEO Specialist Position
Our client is looking for a SEO specialist with an understanding of all areas of organic marketing including on-page and technical SEO best practices. The SEO Specialist will work closely with the marketing department and development team to create and "take ownership" of both short and long term SEO projects. The SEO Specialist should be someone who can work both independently or on a team and has a drive to constantly learn and stay up-to-date with the latest SEO best practices.

  1. Conducting keyword research
  2. Track, report and analyze website analytics and campaigns
  3. Working with internal teams to identify and pursue aggressive new link building opportunities.
  4. Tracking, analyzing, and reporting results on campaign performance and keywords.
  5. Understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
  6. Identifying KPIs and completing work as needed to improve overall search performance.
  7. Working with design team, ensuring website is optimized for SEO performance.
  8. Staying current on SEM/SEO practices and collaborating with peers on the Digital Marketing team.
  9. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in SEO efforts
  10. Optimize copy and landing pages for search engine marketing
  11. Perform ongoing keyword discovery, expansion and optimization
  12. Research and implement search engine optimization recommendations
  13. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  14. Work with marketing team to drive SEO in content creation and content programming
  15. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.



  • 1-3 years of SEO experience
  • A firm understanding of on-page, off-page and technical SEO
  • Experience with SEMRush, ScreamingFrog required, Sitebulb and SEOClarity is a plus but not required
  • In-depth experience with websites analytic tools (e.g. Google Analytics & Google Search Console)
  • Google Analytics certification a plus
  • Project management experience
  • Copy-writing skills and Content Creation
  • Superior research and analytical skills Digital marketing and SEO strategy
  • Excellent verbal/written and interpersonal skills
  • Ability to work with a team and independently
  • Bachelor’s degree in Marketing, technology or equivalent field
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics or equivalent)
  • Experience with A/B and multivariate experiments
  • JavaScript/JQuery and SQL
  • Advanced HTML & CSS


  • Bachelors Degree (required)
  • Google Analytics Certification