Media Director - Philadelphia, PA

Reference: JOB460
Location: Phila, PA, United States
Employer: Adam Heagy

 

Overview
 
The Media Director is ultimately responsible for the driving real business results on behalf of our clients through efficient and scalable media strategies. The Media Director oversees a small team and works cross-functionally with other Hero teams to deliver best in class performance marketing programs which includes SEM, Programmatic, Paid Social, Video, Mobile, CTV, or any other digital channels. The Media Director must have experience managing large scale media clients hyper focused on driving revenue or real business results.

What You'll Do 

  • Work with Fortune 500 brands developing digital media strategies to achieve business objectives for both current and potential clients.
  • Place media programmatically as well as place media directly with publishers.
  • Leverage planning and competitive tools to make informed decisions and develop appropriate goals.
  • Develop and maintain strong relationships with all major media platforms; stay up to speed on all developments (new ad formats, targeting capabilities, et al.) and gain consideration for beta test inclusion.
  • Track the KPIs of digital media buys via reporting, managing the media planning, insertion, and reconciliation process for each assigned brand or client.
  • Lead a small team to optimize campaigns in real time and develop and present performance results to key internal and client stakeholders.
  • Keep abreast of the latest paid digital/social media and marketing tools, information, trends and opportunities.
  • Reconcile billing and manage budgets
  • Assist in creative direction based on best practices
  • Manage QA Process to ensure no exposure on incorrect ads, landing pages, keywords, placements.

 Who You Are

  • 6-12 years of experience buying digital media
  • Agency experience required
  • Listening, empathy, and mentorship a must in this position
  • Advanced knowledge of Digital Media,  Paid Search, Paid Social
  • Advanced knowledge of Google Analytics, Adobe Analytics, Excel
  • Advanced Knowledge of Ad Serving Technology and 3rd Party Data targeting capabilities
  • Working knowledge of Tableau or other visualization platforms is a huge plus
  • Working knowledge of web design, development, and information architecture
  • Excellent oral and written communication skills for effective communication to clients, internal staff and the management team
  • Must have have experience managing a small team
  • Excellent organizational skills, ability to manage multiple projects simultaneously
  • Must have experience working directly with clients on customer-facing digital marketing programs
  • A self-starter who takes initiative and works effectively, and thrives in a changing, fast-moving agency

Who We Are

We are building the leading independent customer experience agency in North America. We partner with brands on their biggest opportunities, driving their growth through a relentless focus on the customer. We turn vision into reality—crafting iconic experiences, and building customer loyalty. Led by the experts in strategy, marketing, data, design, and technology, we work in lean teams who focus on solving client problems and delivering results at market speed. As a trusted advisor to the world’s best brands, we have created experiences that have defined companies like Western Digital, Sephora, Salesforce, and Aramark.

Do you share the values that set our company apart?     

We are expanding our team of humble and hardworking people who share the qualities we believe in. We seek those who are genuine, entrepreneurial, collaborative, nimble, and dedicated.  

As an entrepreneurial firm, we celebrate leaders at all levels who take risks and make magic happen. We believe in warm, direct, and genuine communications with our clients and with each other. As a collaborative company, we believe that no one will be as successful alone as the team will be when working together. Being nimble in our approach makes our work more fun and our customers happier. We are dedicated to our goals. The commitment we make to our work is the source of our pride and the basis of our reputation.

Finally, we believe that diverse teams make innovation possible and that it is a business imperative to build a company reflecting the world we live in today. We are an equal opportunity employer that welcomes people of all backgrounds, experiences, abilities, and perspectives.