Display / Paid Social Media Specialist - West Chester, PA

Reference: JOB456
Location: West C, PA, United States
Employer: Adam Heagy

Job Description Details
Under the direction of the Manager of Display/Social Media, the Social Media Specialist will be responsible for the execution of the online Social Media program and report revenue growth for the entire channel for QXH. The Social Media Specialist will execute with excellence by utilizing impactful marketing planning and timely delivery of all assets through management of Marketing Coordinators. This role is the primary point of contact for all execution and planning discussions related to the Social Media channel and will support optimizing and be testing new business opportunities to grow revenue for our evolving Social Media program.
Essential Duties and Responsibilities
The Specialist will be responsible for the day-to-day execution of all Social Media program needs including executing, optimizing and planning of media campaigns and marketing strategies for the digital Social Media program (50% of the time)

  • Executing holistic Social Media strategy and plans to meet/exceed program goals, such as new customer acquisition, revenue growth and moving current customers up the buying strata while maintaining the budget guard rails.
  • Campaign execution and daily management of the entire program: Work with Social Media publishers and internal cross-functional teams to execute campaign strategies. Includes managing PeRC/UMO process, campaign execution, gathering images and assets needed for paid placements – delivers them to the publisher and confirms execution. Partnering with creative teams to ensure that all asset is on brand and received promptly
    Provides Analysis and Reporting of the digital Social Media campaign and spend results for this specific vertical (25% of the time)
  • Achieve sales and business targets by optimizing the program daily. Creates and owns all Social Media channel planning. Identifying areas of opportunities to grow the channel
  • Oversee and contributes to reporting & Analysis: Daily, Weekly, Monthly reporting, and monitor spend and sales. Oversee all data entry that is requested by Dir. of Performance Marketing.
  • Partners with Manager to research and test new business opportunities within the online marketing landscape and Stay informed of industry
    Attends and participates in various meetings and conference calls with Manager, Marketing teams, Merchandising, e-commerce, and planning teams. (25% of the time)
  • Advocate and better inform/educate those about the digital Social Media program and help develop and identify promotional strategies
  • Works with cross-functional teams including eCommerce and Merchandising to plan out Social Media support for critical categories and promotions
  • Supports daily management of 3rd party partners and Social Media Partnerships.
  • Coordinator to develop and execute marketing plans with partners to meet program objectives
  • Follows Social Media network party to stay informed of industry trends and best practices
  • Partner with Business Unit Account Specialists and coordinators for all promos, and offer updates and planning.
  • Education: BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
  • Experience: 3-5 years of professional experience, within marketing, communications or eCommerce
  • Must be an energetic self-starter, with the ability to both recommend and initiate work and projects with minimal direction
  • Must be able to work and collaborate with others both internally and externally
  • Must be able to manage relationships with 3rd parties
  • Superior attention to detail, strong time management skills and exceptional follow-through skills
  • Excellent interpersonal and written/verbal communication skills
  • The ability to thrive in a cross-functional, team-work based environment is critical
  • Solid working knowledge of digital marketing – experience with other channels (e.g., Email) is a plus
  • Strong analytical & organization skills
  • Working knowledge of various computer programs (Microsoft Office Suite, etc.)
  • Knowledge of Social Media networks (Pinterest & YouTube) is a plus.
  • Accountable for accurate and timely execution of digital Social Media  campaigns and escalating delays to Manager
  • Develop and build relationships with internal QVC Merchandising, e-commerce and Planning teams
  • When needed attend regular meetings with cross-function teams and provides reporting deliverables and ongoing education and updates on best practices as they relate to digital Social Media at QVC and internal processes
    Specific Job Knowledge and Qualifications
  • Must have digital Social Media planning and Facebook Business Manager experience, or other online relationship-marketing experience and be energetic and passionate about emerging technologies
  • Position requires individual to have strong interpersonal and communication skills and the ability to articulate clearly and effectively over the phone, through email, and in writing. Ability to work with QVC Display & Social teams globally
  • Ability to work in a high-energy, collaborative, cross-functional team-oriented environment. Ability to adapt to changing work requirements and complete multiple tasks concurrently while meeting deadlines
  • Ability to evaluate data and make informed decisions based on findings
  • Must exhibit customer focus, excellent time management skills, a professional demeanor, and positive attitude
  • Recognizing digital Marketing industry trends and making recommendations to the manager based on findings
  • Advanced knowledge of Microsoft Office required (Word, Excel, PowerPoint)
  • Web analytics (Coremetrics, Google Analytics, Omniture, etc.) experience a plus
  • Knowledge of Tableau Software, Microstrategy is a plus
    Education:   BA/BS in Marketing, Communications, e-commerce, Merchandising, Public Relations, or related field; or equivalent experience required
    Job Requirements
  • Excellent oral and written communication skills required
  • Ability to travel overnight.
  • Ability to manage multiple tasks and work under pressure to meet strict deadlines and goals and be available off hours.
  • Ability to quickly analyze data/ situations and draw relevant conclusions to have positive effects on business in a complex environment.
  • Excellent PC skills required including Microsoft Excel, Word, and PowerPoint.
  • Team player who has proven track record and ability to develop and maintain strong working relationships to achieve overall website and company sales objectives.
  • Ability to comprehend and apply complex information.