Media Supervisor - Philadelphia, PA

Reference: JOB450
Location: Philadelphia, PA
Employer: Interactive Recruiting Consultants
Contact: Adam Heagy
Url: http://ircstaff.com

 
 
Our Media Supervisors are responsible for developing audience targeting and channel strategy recommendations across their client assignments. The Supervisor leads the effort to present plans, secure approvals, and implement buys to meet calendar plans. This includes working in a cross-discipline agency environment and developing strong relationships with our clients. Reporting and analysis of media results with a perspective on recommending strategic and tactical changes to the marketing mix is essential.
 
Research-to-Strategy:
Research and development of advertising media programs across spectrum of traditional and new media channels
Analysis of client marketing data leading to strategy setting
Interpretation of demographic data and secondary research to identify desired target audiences
Development of media plans / creation/maintenance of media flow chart and directives to guide buying process
In-depth knowledge of paid digital media concepts and audience trends management/reporting tools
 
Strategy-to-Results:
Develop, manage and execute media strategy for clients
Develop Execution Plan for new media campaigns
Determine measurement, testing and analysis needs for client campaigns
Accountable for the delivery of all media projects to agreed deadlines
Ensure media team is managing day-to-day tasks Optimization Efforts:
Goal Conversion Tracking & Analysis
Traffic/CPC/CTR Trend Analysis
Bid Management
Ad Creative Analysis
Geography Analysis
Day/Time Analysis
Directly responsible for managing account budgets
Analyze media reporting for accuracy and actionable insights
Seek, Find and Present results of media efforts
Present plans, execution and results to clients
 
Execution:
Evaluates potential delivery of a wide range of media vehicles to determine which would most effectively drive KPIs
Works with media sales representatives to develop customized programs that meet client budgets
Maintains all media buys and is responsible for the post-buy analysis
 
Manage:
Determine resources needed for client media campaigns, projects, requests
Assign resources based on client need and agency bandwidth
Audit both assigned client accounts and assist managers when needed
Ensure campaign budgets and revenue are accurate and synced with internal departments
Create opportunities for managers to report/present to clients
Review & approve manager-created campaigns, analysis and/or presentations
Represent media team in internal agency meetings
 
Lead:
Main point of contact for media reps for assigned clients
Execution & analysis of media/campaign tests
Execution & analysis of new media platforms
Analysis and Recommendation of media vendors
Proactively identify opportunities for department growth, understanding and expertise…regularly communicate them with the team
Foster learning and curiosity with media managers/coordinators
 
Qualifications:
Experience
Bachelors Degree
5+ years of experience media planning and buying
5+ years of experience in online and offline media
Strong written and presentation skills
Highly skilled in client management and client presentations
Technical Skills (preferred)
Proficient in Strata media buying software
Proficient in Advantage media buying software
Skilled in Google Analytics
Skilled in Facebook Ads Manager, Pinterest ads, Snapchat ads and LinkedIn Ads
Experience with DoubleClick Campaign Manager