SEO Director - Philadelphia, PA

Reference: JOB449
Location: Philadelphia, PA, United States
Employer: Adam Heagy


Our client is looking for an SEO Director responsible for planning and implementing SEO strategies for healthcare, banking, higher-education and senior living clients.
Requirements & Responsibilities:

  • Minimum 3+ years SEO experience, agency experience preferred but not required, a mix of in-house and agency experience is considered a plus
  • Deep understanding and ability to communicate core SEO concepts such as indexing, ranking factors, keyword relevance, etc.
  • Ability to manage reporting for 10-15 clients per month, involvement in 1-3 website builds per month, as well as on-going coordination with social media/press relations teams as needs arise
  • A focus on accurate, effective, and efficient execution with a structured and process-oriented approach
  • Experience planning and implementing SEO strategies across a range of different websites within different industries
  • Confidence speaking with clients about their SEO needs, explaining data and insights, and presenting actionable recommendations
  • Proactive coordination with members of other teams (web development, copy writers, social media, paid search, etc.)
  • Self-motivated with the ability to both take direction and work independently with minimal supervision
  • Excellent analytical skills, must be able to analyze data, derive insights, and develop recommendations to be presented to the client
  • Excellent verbal and written communication skills
  • Strong problem identification and resolution skills
  • Fluent with current industry trends, such as Google algorithm updates and other relevant tech trends affecting SEO
  • Experience working with Google Analytics, Google Search Console, Bing Webmaster Tools, and other analytics platforms
  • Experience using standard SEO research, ranking, and backlink tools, including SEMrush, Moz, Majestic, Screaming Frog, and Google Keyword Planner
  • Demonstrated ability to tie SEO activities to website and brands goals in order to show measurable impact on client business
  • Solid understanding of how to leverage social media channels to help drive SEO strategy
  • Solid understanding of paid search and how to leverage SEO to help increase paid search quality scores
  • Ability to measure SEO strategy effectiveness (changes to rankings, traffic, conversions), derive insights, develop recommendations, and make decisions based on data
  • Demonstrated technical SEO experience, including creation of redirect documents, robots.txt files, sitemap files, and rich snippets
  • Ability to troubleshoot SEO technical issues and make actionable and well-informed recommendations based on your findings
  • Advanced Excel skills including pivot tables, vlookup functions, and conditional functions
  • Effective project management skills, including demonstrated ability to manage and track multiple projects simultaneously
  • Experience scoping SEO work and creating Statements of Work
  • Experience pitching new SEO business to prospective clients and growing SEO business for existing clients
  • Experience with local and national SEO, international SEO is considered a plus, but not required
  • Any level of programming or web development experience is considered a plus, but not required