SEM Specialist/Manager - West Chester, PA

Reference: JOB446
Location: West Chester, PA, United States
Employer: Adam Heagy

Pay Per Click . . . PPC . . . SEM. Paid Search Marketing goes by many names, but if it’s a passion for you, we have a great opportunity to take your skills to the next level. We are looking for a Search Marketing Specialist to join our team at our headquarters in West Chester, PA (suburban Philadelphia).

The Search Marketing Specialist is responsible for the execution of Search Engine Marketing plans and strategies.
Duties Include:

  • Develop and execute effective keyword management Search Engine strategies at scale across top tier  engines (Google, Bing, Yahoo Gemini)
  • Develop and execute new audience strategies to enhance conversion and drive revenue within new and existing campaigns
  • Work with datafeed and merchandising teams to monitor and optimize shopping datafeeds
  • Analyze campaign performance and internal reporting to make data driven/​tactical optimizations & recommendations
  • Leverage attribution and analytics insights to drive campaign objectives
  • Prepare forecasts for account and campaign expenditure
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile any discrepancies
  • Run frequent tests (A/B, AdWords Scripts)
  • Support new customer acquisition and promotional events with methodic bidding, ad copy, and keyword expansion
  • Oversee implementation of advanced paid search optimizations (Dynamic Search Ads, Showcase Shopping)
  • Recommend changes to website architecture and content to improve keyword landing experience
  • Attend monthly meetings with eCommerce teams who support various business segments
  • Mentor and lead the paid search intern(s) in learning about and implementing paid search best practices
  • Maintain and utilize search vendor relationships to help maximize performance
  • Proactively research and execute based on industry changes

Required Qualifications:

  • Bachelor’s degree in Business, Marketing or related field
  • A minimum of 3-5 years’ experience within paid search marketing with a demonstrable record of increasing ad spend efficiency and ROI
  • Strong quantitative, analytical, and computer skills
  • Strong interpersonal and communication skills, as well as the ability to articulate clearly and effectively over the phone, through email and in writing
  • Highly detail-oriented individual, driven by results, who can manage multiple projects and tasks in a fast-paced environment
  • Ability to learn new programs and tools quickly
  • Ability to scale programs and work with large budgets
  • Ability to work effectively in a high-energy, collaborative, team-oriented environment.
  • Self-starter and able to work independently with minimal supervision.
  • Desire and ability to stay on top of constantly evolving online marketing trends.
  • Google AdWords and Bing Ads certified.
  • Expert skills in Microsoft Excel

As an equal opportunity employer, we're committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us for assistance.