SVP Director of Social Media, PR and Content - Philadelphia, PA

Reference: JOB440
Location: Philadelphia, PA, United States
Employer: Adam Heagy

SVP Director of Social Media, PR and Content
Our client is looking to immediately fill a position for a key member of our team, who has experience in these areas, and who is passionate about using them all to help brands better engage and excite their audiences.  We seek someone who is well-versed in leading the agency, our clients and their team at the strategic level, with upper-level ideation and planning, and then supervising execution, engagement and performance.
This person understands the interplay between owned, earned, shared and paid content channels – both from the perspective of the audience and the brand. In short, we want to talk to people who are interested in how brand audiences consume, engage with, and share content.  Our ideal candidate uses social listening, data, market research, experience and knowledge to strategize and deliver the best storylines through the appropriate channels.
You’ll be leading the agency team responsible for Social Media, PR, including Content creation, distribution, SEO optimization, Social Media management and emerging channels including voice and AR/VR for some of the area’s most prominent brands—across a diverse set of industries.
You’ll be a key part of senior agency management and an important voice and contributor for the holistic thinking LevLane provides for our clients. That means working with cross-functional teams that include account strategists, branding and creative strategists, designers, writers, media strategists and our digital/web team. Our client roster, for this position, includes healthcare, retail, finance, life sciences, pharmaceutical, government and senior living.
Duties and Responsibilities

  • Strategic content lead across all lines of business
  • Lead day-to-day operations for PR, Social Media and Content functions
  • Develop and execute strategies and programs (and working to improve them where needed)
  • Lead client-facing briefings, including reporting, SOW reviews and budget tracking
  • Coordinate team briefings in partnership with account leads
  • Participate in new business development
  • Departmental and account/client P&L responsibility

Desired Attributes

  • Depth of experience in Social media and PR
  • At least 10 years of experience
  • Agency background—Pharma experience a plus but not necessary
  • Forward-thinking about how Content needs to be developed, conveyed, and consumed
  • SEO doesn't scare you. In fact, you understand its value in a content strategy
  • Understanding of data, and application for results-based planning
  • Creatively confident and intellectually curious
  • Dedicated to cross-functional learning and training

Desired Skills

  • Writing
  • Public Relations
  • Social Media (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Google)
  • Social Listening (Netbase)
  • Hubspot