Senior Data Tagging Analyst - West Chester, PA

Reference: JOB425
Location: West Chester, PA, United States
Employer: Interactive Recruiting Consultants
Contact: adam heagy

The Senior Data & Performance/Tagging Analyst is a senior member of the Product Management team who is responsible for optimizing digital platforms from a Tagging & Analytics, Performance and Accessibility perspective. This position plays a significant role in data quality and in providing insights to make informed, data-driven decisions regarding the optimization of our clients websites, mobile apps, and other digital properties, as well as, the development of new opportunities in these areas.
Together with the Platform Analytics Manager the Senior Data & Performance Analyst will manage digital tagging efforts for the company globally, for both desktop and mobile applications. This individual will work closely with the Product Development teams to ensure that new product developments and enhancements to the digital platforms are properly tagged and produce relevant data. This role interacts with a variety of other teams including Platform Reporting & Analytics, Testing, E-Commerce, and Customer Marketing to understand strategies and issues and build a tagging structure that provides the information needed to support business decisions.
Moreover, the Senior Data & Performance Analyst will work closely with our IT partners as well as business teams to introduce measures to increase the performance of our applications while delivering a state-of-the-art user experience and maintain accessibility. This role will monitor performance of digital applications on a daily basis, work with our IT partners on establishing automated performance monitoring tools and processes and recommend solutions to resolve complex performance issues.
Job Description Details
Job responsibilities include the following:

  • Translate business needs into data requirements and data structures in support of reporting, ad hoc queries, and analytics
  • Understand business objectives, data questions, and site-tagging problems to ensure accuracy of data
  • Partner with Product Management and Digital IT to ensure that all enhancements deployed to the digital platforms are properly tagged, perform acceptance testing for analytics tags and troubleshooting of tracking issues
  • Manage outside vendors to provide tagging troubleshooting, analytical consulting, web analytics and tag management support, browse data quality, online testing, and data governance
  • Work closely with Reporting & Analytics as well as Consumer Insights to identify opportunities for analysis and optimization
  • Maintain a consistent process to ensure high data quality that supports tight production cycles in an agile environment
  • Provide tagging expertise and advise for A/B testing as well as answer tagging and data-related questions from developers
  • Serve as liaison to technology staff and partners, with respect to improving the efficiency of implementations, usage and performance
  • Analyze and interpret business requirements and provide technical guidance and advice to Product Development teams, particularly with respect to performance and accessibility
  • Monitor application performance for web and mobile apps on a daily basis and establish automated performance monitoring tools and processes
  • Liaise with Product Owner and business teams to understand requirements and provide direction on tag implementation, optimized application performance
  • Help ensure quality, eliminate defects, and maintain velocity

The Senior Data & Performance Analyst - Interactive will own:

  • Monitoring the website and digital properties and manage analytics dashboards with the support of the analytics resources
  • Focusing on understanding the problem and being the domain expert to answer tagging and analytics-related questions from the product and development team
  • Working with business teams across the organization to understand strategies as well as challenges/limitations and build a tagging structure that responds to business needs
  • Providing guidance and training to more junior team members in order to find opportunities to develop and maximize their capabilities
  • Providing recommendations on solutions to resolve complex performance issues
  • Building trust and mutual partnerships with other teams
  • Championing needed changes and process updates in the organization
  • Providing timely information and decisions


  • 7+ years experience in a Senior Digital Analyst or similar role within an agile environment
  • Bachelor’s degree, with an MBA preferred
  • IBM Analytics/Coremetrics
  • Proven experience and understanding of analytics solutions, tag management tools and tracking capabilities and in performance optimization on digital platforms
  • Experience in media or retail industry preferred
  • Proven ability to work cross-functionally in a multi-function organization
  • Relationships within technology and digital media industry

As an equal opportunity employer, we are committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law.