SEM/PPC Coordinator - Blue Bell, PA

Reference: JOB403
Location: Blue bell, PA, United States
Employer: Interactive Recruiting Consultants
Contact: Adam Heagy

(Blue Bell/Plymouth Meeting, PA) Award winning digital marketing agency has an immediate need for a SEM/PPC & Digital Media Manager. The SEM/PPC & Digital Media Manager is responsible for working on paid media strategies within Google AdWords, Bing Ads, Paid Social (Facebook, Twitter, LinkedIN) and other paid media platforms.
As part of the growing Search Department the ideal candidate will also be responsible for campaign management in AdWords, Analytics and Excel as well as contributing with the SEM/PPC Management team.  This role supports all aspects of paid campaigns, from strategy development, implementation, optimization, to reporting and analysis. This candidate should have 2+ years of hands-on experience managing e-commerce paid search campaigns in excess of $10k per month in an agency setting or in-house.
Most importantly, we need a positive personality willing to contribute in a team setting and have the drive to learn and grow with the agency.
Required Skills & Qualifications

  • 2+ years of hands on PPC/Paid Search management experience with Google, Yahoo/Bing
  • Understanding of Google AdWords and Google AdWords Editor
  • Google Analytics experience; ability to quickly learn and integrate new features/functions
  • Solid understanding of PPC best practices and key principles including but not limited to:
    • Optimizing for different networks and platforms
    • Bid management, quality score and ad position
    • Utilizing multivariate testing to determine best call to action in ad copy
    • Optimization down to the keyword, ad, and managed placement level
    • Cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI
    • History of managing PPC campaigns
  • Experience with bid management tools such as Kenshoo, Acquisio and Marin (Nice to have, not a requirement)
  • Experience with 3rd party SEM tools (SpyFU, SEMrush)

Other Desirable Qualities

  • Problem-solving and critical thinking. Ability to develop workarounds amid sub-optimal conditions; ability to see multiple alternatives and make sense of ambiguity.
  • Ability to work independently. Demonstrated history of self management, decisiveness, and leadership within assigned role.
  • Cross-functional collaboration. Ability to communicate effectively with client managers and development team about technical requirements related to media campaigns.