Do you have 1-3 years of experience with digital trafficking/ad operations?
o Do you fully understand the DoubleClick Ad Server and can talk somebody thru the entire trafficking process without looking at the platform? Do you look at every campaign in the terms of Import/Export functionality? Can you name at least 3 different ways to assign creative to placement off the top of your head? You know your technical stuff and can troubleshoot everything from the ad servers (ie. DoubleClick) to creative to VLook-ups & concatenates. You know know that floodlights aren’t found at Home Depot. You’ve got a bit of an entrepreneurial streak so you’re excited at the idea of expanding a service within the agency with new tools, ideas and opportunities.
o Job Responsibilities
o Digital ad trafficking across key accounts
o Traffic, test, and maintain online, consumer device, and mobile advertising campaigns using DoubleClick Campaign Manager (DCM).
o Integrate additional third party sources within DCM via event/view tags and URL appendages.
o Troubleshoot any ad creative issues that affect tracking, implementation of floodlights, or reporting.
o Quality assurance & consistency
o Work with the Digital Ad Ops team to standardize the trafficking process across the agency.
o Alert teams of changes or issues and troubleshoot as needed.
o Strategy & leadership
o Collaborate on strategy and lead implementation support related to planning ad serving, performance, A/B testing, tracking and analytics for campaigns.
o Share responsibility of media plan requirements being correctly implemented, including relevant targeting, blacklist, verification measures.
o Explore new technology solutions to continue to evolve digital measures, verification and trafficking processes